Analyzing the Intention of Sports Consumers' Purchase Behavior Through Online Sports Distributors

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared © Copyright: The Author(s)

How Work and Shopping Related Travel Changed During the COVID-19 Pandemic in Western Hungary in 2020

In early 2020 our lives changed profoundly: to stop - or at least to slow down - the spread of COVID-19, advice was issued, recommendations were given and measures were introduced all over the world. In Hungary in early March the first recommendations were given for social distancing: people were asked not to take unnecessary travel and stay home. On March 11th the Hungarian government declared a state of emergency and from the 28th of March a partial lockdown was in effect in Hungary. In order to see how the recommendations and the lockdown influenced work and shopping related behavior, an online survey was conducted in Western Hungary in May 2020. The survey compares shopping activities and shopping- and work-related travel before the pandemic (before March) and after the recommendations and restrictions were issued. First results show that shopping related travel did not change profoundly: place of purchase remained in most cases the same. The dynamics of offline shopping changed: people tried to go to shops as little as possible. Work related travel also changed: in cases where home offices were possible, people worked from home. A second survey was conducted in autumn 2020. The survey analyzes whether shopping related travel patterns changed back to normal during the summer, or consumers retained the behavior they adopted during spring 2020. The analysis also includes publicly available data about various ongoing consumer research surveys conducted by research institutes and trade organizations since April. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.

Purchase Behavior According to the Development of Sustainable Pistachio (Pistacia vera L.) Rice Cake: For Korean Consumers

In recent years, the rice cake market has grown considerably in terms of research and development of products suitable for consumer needs and beneficial to health at the same time. Since the outbreak of COVID-19, the number of consumers consuming antioxidant-rich foods and immunity-boosting foods to improve health and promote healthy eating habits has increased. Pistachio rice cakes have been tested and found to be high in polyphenols, which have good antioxidant activity and strengthen the immune system. Therefore, research was conducted on pistachio rice cakes to develop safe, health functional, and sustainable food. In order to maximize the sales potential of pistachio rice cakes, a survey was conducted among Korean adults to investigate perception of pistachio, pistachio rice cake purchasing behavior, and popularization plans. Pearson's correlation analysis was performed to examine the correlation between pistachio perception, pistachio rice cake purchasing behavior, and pistachio rice cake popularization measures, and they were found to have a close relationship. In addition, as a result of multiple regression analysis, perception and purchasing behavior of pistachio rice cake products were found to have a significant positive (+) effect on rice cake technology development, development of brand specializing in rice cakes, and cultivation of traditional rice cake experts. This study suggests that continuous research and development of food safety and sustainability of rice cakes are required, and it is expected to be utilized as basic data to form a research basis that can be a strategy for increasing sales in the rice cake industry.

Price, convenience, the buying experience, and other motivations for purchasing tobacco and e-cigarettes online.

INTRODUCTION: Consumers have shifted to online purchases for many products, including tobacco and e-cigarettes. These shifts have occurred alongside internet tobacco purchasing restrictions being proposed and enacted across the US. The aim of this study was to identify motivations for and against purchasing tobacco and e-cigarettes online, to better understand potential impacts or loopholes. METHODS: We surveyed 463 US adults who reported ever purchasing tobacco or e-cigarettes in April 2021, using Amazon's Mechanical Turk. Participants who reported purchasing tobacco or e-cigarettes online were asked to describe their reasons for doing so. Those who reported never purchasing online were asked to describe their reasons. Responses were triple-coded and thematically analyzed. RESULTS: Most respondents (n=330; 71.3%) had purchased tobacco or e-cigarettes online. We identified 14 reasons for purchasing tobacco or e-cigarettes online across four themes: price (cheaper online, discounts, bulk purchases, avoiding taxes), product characteristics (availability, quality), buying experience (convenience, time, COVID-19 concerns, avoiding shame, discretion, avoiding salespersons, reading reviews), and curiosity. We identified 13 reasons for not purchasing tobacco or e-cigarette products online across seven themes: buying experience (convenience, time, discretion, seeing the product), concerns (legality, safety, quality), consumption, price, supporting local, unaware, and uninterested. CONCLUSIONS: Both online and offline purchasers stated price and convenience motivated their choice to purchase tobacco or e-cigarettes online. Though few participants mentioned purchasing illicit products, concerns about legality and quality of online purchases were raised, and there was some awareness that online purchases attracted lower taxation.

Innovative strategy in e-grocery: The future of retail outlets?

Grocery purchases via e-commerce channels have risen substantially within a few months as a consequence of the COVID pandemic's influence on consumer behavior. Traditional commerce has been transformed by the internet, benefiting both businesses and buyers. A rise in the number of people using the internet and their smartphones has been a major driver for expansion in the e-commerce sector. To accurately gauge the future of online grocery shopping, it is important to have a firm grasp on the factors that have contributed to its rise in popularity. This case study attempts to investigate and asses consumers adoption of e-grocery platforms by using the Unified Theory of Acceptance and Use of Technology model (UTAUT) and is distinctive in that it incorporates a situational factor-COVID and a customer centricity component into the UTAUT 2 model in order to determine the drivers of users' behavioral intention toward e-grocery purchase in India. © Association for Information Technology Trust 2023.

Impact of coronavirus disease 2019 on consumers' perceptions of genetically modified food.

The coronavirus disease 2019 (COVID-19) pandemic has generated significant economic loss and an unprecedented challenge to people's livelihoods. Using household data collected in November 2020, this study shows that the COVID-19 outbreak has significantly affected consumers' perceptions and consumption of genetically modified (GM) food in China. Their perceptions and purchase intentions have turned more negative, and their actual purchase of GM food has decreased after the COVID-19 outbreak. The study's results also indicate that consumers with more knowledge of genetic modification technology are less likely to change their perceptions of GM food.

Is Purchase Behavior Different for Consumers with Long COVID?

COVID-19 has generated an uncertain environment, which has motivated changes in consumers' behavior globally. However, previous studies have not clarified if these effects are equally strong throughout the population. In this research, we want to analyze if there are behavioral differences between long-COVID consumers and others. For this purpose, we analyzed a sample of 522 consumers divided into three groups depending on their type of exposure to the disease: those with long COVID; ones that had recovered from COVID-19; and those that had never had COVID-19. The results show that the effect that COVID-19 has on purchase behavior differs depending on the type of exposure to the disease. In fact, those with long COVID experienced more pleasure when purchasing than other people, but they needed higher trust levels in the enterprises to purchase from them, since that reduces their perception of uncertainty. Furthermore, for long-COVID individuals, an organization's legitimacy level is even more important than for other consumer groups with less contact with the disease.

A strategy to improve green purchase behavior and customer relationship management during the covid-19 new normal conditions

The study aimed to perform a further analysis of the society's awareness towards the natural environment, especially the awareness of having a healthy life, which leads them to have an awareness to use a natural-based product (environmentally friendly product). Furthermore, this awareness acts as a guidance for them to become consumers who care about their environment and also the material logistics management of each company to build a good customer relationship management with their customer. Along with this phenomenon, however, several reasons regarding the increase of environmentally friendly product consumption are unknown. This study focused on antecedents generating green purchase behavior, namely, social influence, green attitude, green value, and green trust. The approach applied in the study was a purposive sampling method with the 450 respondents in all over Bali. The finding showed that the social influence did not significantly impact the green purchase behavior. On the other hand, green attitude, green value, and green trust brought a positive and significant impact toward green purchase behavior. Social influence, green attitude, and green value influenced positively and significantly toward green trust. Green trust played a role as the relationship mediator of social influence, green attitude, and green value on green purchase behavior. The study was limited as it belonged to cross-sectional and longitudinal study, and it needed a lengthy period to validate the finding. It only accommodated the consumer's green purchase behavior in Bali. Hence, it cannot be generalized;however, it can be developed in another area. Moreover, the practical implication for the producers of the environmentally friendly product is that they can be more attentive to certain variables that generate the green purchase behavior. The authenticity of the study is that the social influence does not influence the green purchase behavior toward the society in Bali. Furthermore, this study supports the Theory of Reasoned Action (TRA) particularly in marketing the green product. The study is a more completed model development of the green purchase behavior. Furthermore, the variable in this study is worth considering in developing the environmentally friendly product. © 2023 Growing Science Ltd. All rights reserved. © 2023 by the authors;licensee Growing Science, Canada.

Influence of the Covid-19 Pandemic on Purchasing Behavior and the Perception of Shipping Price and Delivery Time by Brazilian E-shoppers

The covid-19 pandemic accelerated many digital transformations in Brazil and the world, and one of them was online shopping, which already had an upward trend in revenue and grew even more from 2020 onwards due to the social isolation actions as a way as how to contain the spread of coronavirus. This above-expected increase directly impacted the value and time delivery of online purchases. It is relevant, in this moment of advanced vaccination and return of presidential economic activities, to study whether the dynamics of online shopping tend to remain constant. To characterize the online purchase behavior of Brazilian consumers throughout the pandemic and their intentions of online shopping in the post-pandemic future, as well as their perceptions about the shipping prices and delivery time, questionnaires, were applied to e-shoppers from Brazil. Information was collected regarding the profile of the sample, the isolation situation in the face of the pandemic, the online purchase behavior during the period, and their perceptions about the freight changes. The results indicate that part of the changes in online shopping that occurred during the period of the covid-19 pandemic should remain in the post-pandemic scenario. They also indicate that there is a perception that the shipping prices has increased and that the delivery time has decreased during this period. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Moderating effects of A Health Consciousness on Consumer behavior towards Rte Foods

With growing environmentalism and health concerns, people have become more conscious of the type of food they consume and the way they are processed. The principle of the present research paper is to explore behavior of consumers towards RTE foods and the moderating role of health consciousness. The rationale behind the present study is to find the factors that influence consumption of RTE foods such as longer shelf life, taste, convenience both in terms of time and availability, and dual income families. The key purpose of the study is to explore the influence of health consciousness of consumers in moderating consumer attitude towards their behavior in context of RTE food products. The results suggest that consumption of RTE foods is more in case of dual income families and those who are less concerned about their health. The findings suggest that, the marketer should revolve advertisement and marketing strategies around the factors that they can be transported long distances as they have an increased resistance to spoilage with better shelf life and offer convenience both in terms of time and efforts.

Knowledge Sharing Game for Sales Recovery and Food Waste Reduction at Restaurants

The coronavirus disease (COVID-19) has affected global economies including food industry. The food service industry is unable to operate normally and faces issues such as frequent leave requests, shortened business hours and reduction in the number of seats in restaurants to prevent the spread of COVID-19. As a result, several restaurants have been forced to close. Therefore, this study proposes a game system that applies the mechanism of the prediction market to solicit ideas from employees for recovery of sales in small restaurants and effective use of ingredients (including reduction of food waste) under the business scenario in COVID-19. In such a game, routine restaurant operations can be understood, current issues can be analyzed and the deductions from these can be used as a reference for subsequent business opportunities. The game will improve communication between owners and employees. Understanding the contents of food waste will be beneficial to employees and consumers. © 2022, Springer Nature Switzerland AG.

Afforestation intentions for mitigating carbon emissions in the post-COVID-19 perspective: the case of green hotel visitors in Bangladesh

Purpose This study aims to explore green hotel visitors' afforestation intentions by extending the theory of planned behavior, including post-COVID-19 personal norms (PCPN) and post-COVID-19 environmental concerns (PCECs). Moreover, this study examines the mediating effect of PCECs from the post-COVID-19 perspective. Design/methodology/approach This study is based on existing literatures and collection of 384 usable responses using the convenience sampling technique. The partial least square structural equation modeling is used to analyze data using Smart PLS3.3.3. Findings The findings reveal that post-COVID-19 afforestation attitudes, subjective norms (SN), perceived behavioral control (PBC) and PCPN significantly influence post-COVID-19 afforestation intentions (PCAI) and PCECs. Further, PCEC partially mediates the between post-COVID-19 afforestation attitudes, SN, PBC and PCPN and PCAI. Practical implications The findings of this study may be useful to green hotel operators in formulating business strategies enhancing visitors' positive perceptions toward green hotels and afforestation intentions coping with new normal environment and hospitality industry. Originality/value This research presents a distinguished case highlighting how the green hotel guests' perceptions toward afforestation for mitigating carbon emissions are changing because of COVID-19 pandemic. This study provides crucial insights for green hotel practitioners by integrating post-COVID-19 afforestation attitudes, SN, PBC, PCPN and PCEC of green hotel visitors in examining PCAI.

Advertisements of Food Delivery Mobile Applications and Customer Choices: mobile apps as Emerging Trend of the Contemporary Foodservice Industry

With the explosive growth of the mobile application (app) market, food delivery apps have become an indispensable functional element in the foodservice industry especially in the midst of the coronavirus pandemic. However, research about food delivery apps and its advertisement (ad) has hardly been carried out in the hospitality context. This study filled this gap and explored how ad attributes of the food delivery app influence consumer post-purchase behavior. Our results demonstrated these attributes significantly affect attitude toward ads. In addition, this attitude along with satisfaction maximized the influence of the contribution of the attributes to inducing approach decisions. [ FROM AUTHOR] Copyright of Journal of Quality Assurance in Hospitality & Tourism is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Identification of Antecedents of Consumer's Intentions for Green Restaurants in Post Covid Time

Businesses are changing their functional operations through adapting to green practices which has become a need of the hour. With the incorporation of green marketing, beliefs and attitude of consumers are also changing in favor of those companies who consider the environmental issues into their processes. Although green practices are increasingly adopted in the restaurant industry, there is not much research in terms of investigating the attitude of consumers towards dining in green restaurants. The willingness to pay more for green initiatives has also been studied across the globe. Issues like pandemic, global warming and scarcity of resources are adversely affecting growth of the restaurant industry. Green practices are subsequently gaining importance in post covid world. Consumers' preference for health and wellbeing has also grown in post pandemic time. Level of consumer awareness towards adoption of green products is still not very encouraging. Brands have been communicating green benefits to create differentiation and enhance recall value to consumer. In order to create the strong impact of green concept, attitude and awareness of consumers towards accepting green practices need to be thoroughly studied. Present research work is aimed to study consumer awareness towards green products and overall sustainability of environment with respect to restaurant industry. This study presents a framework for measurement of consumer attitude.

Effect of Lockdown on Food Security during the COVID-19 Pandemic in the Philippines: Two Months after Implementation

The alarming presence of COVID-19 challenged the United Nations’ (UN) Sustainable Development Goal 2 and made the World Health Organization (WHO) declare a public health emergency of international concern. Imposed lockdowns disrupted the supply and demand chain of the food systems, hence affecting food security. This research would like to know and assess the early effect (two months after the lockdown) of the enhanced community quarantine on food security in the Philippines. An online survey was employed participated by 331 household representatives using a survey instrument containing food security assessment, household socio-demographic characteristics, behavioral responses covering food purchase and consumption behavior, and emergency measure adoption. Statistical tests were applied: Mann-Whitney U test to know the behavioral response of the food secure vs. food insecure households, as well as the phi coefficient and Cramer’s V test to determine and assess the parameters that plays important role in food security during this period. Results showed that 73% of the respondents were food insecure. The early effect of the lockdown was seen in the behavioral responses, significant differences between food secure and insecure households were found in age, income, and food purchase behavior. Parameters associated with food security are age, income, food allocation, expectations on the livelihood impact and change in expenditure, and the adoption motivations in practicing backyard gardening. The stress evaluation revealed that while Filipinos tried to cope, an increased level of anxiety was experienced. The need for clear measures in terms of preparedness in any pandemic situation was heightened. These findings are significant in providing benchmark information on food security during a pandemic. © 2022, Department of Science and Technology. All rights reserved.

Impact of consumption values on consumers’ purchase of organic food and green environmental concerns

Purpose>This study aims to examine the impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Additionally, the relationships between green environmental concerns and consumers’ purchase of organic food are investigated.Design/methodology/approach>A self-administered questionnaire was distributed to 500 consumers with experience in purchasing organic food in Pakistan. The covariance-based structural equation modeling (CB-SEM) technique was used for the data analysis using the Analysis of Moments Structure software version 23. The CB-SEM technique allows for the simultaneous estimation of all relationships.Findings>The CB-SEM technique reveals that of the 11 hypotheses tested, social value heavily influences consumers’ green environmental concerns. Moreover, consumers’ purchase of organic food is greatly impacted by conditional value. Consumers purchase organic food for their daily needs because they feel responsible for preserving and protecting the environment against global warming and its associated threats. This green purchasing behavior actually leads to better social approval, through its ability to impress others.Practical implications>Organizations and business owners should address green environmental concerns by seriously applying organic methods in the process of production, processing, packaging and selling of organic food products. Such organic practices would enable organizations and business owners to produce organic food products that are free from chemicals.Originality/value>The inclusion of consumption values strengthens the explanatory power of the proposed model in the context of Pakistani consumers’ purchase of organic food and green environmental concerns simultaneously. This study therefore adds new and substantial insights into the marketing theory.

Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract

The COVID-19 pandemic has significantly disrupted the global economy at an unprecedented scale since its start in early 2020. Furthermore, it is estimated that a third of the workforce in the U.S. changed to work from home (Brynjolfsson et al. 2020). As consumers are spending more time at home, data shows that panic buying changed demand for items such as hand sanitizer and toilet paper. The increase for certain categories in consumer spending during the pandemic has been accompanied by a spike in the utilization of e-commerce channels. COVID-19 accelerated consumers move to purchasing goods online versus traditional physical stores by five years (Perez 2020). According to the U.S. Census Bureau, consumers increased their e-commerce spending to $211.5 billion during the second quarter, an increase of 31.8% quarter over quarter (Palmer 2020). The sudden nature of the changes related to COVID-19 purchase behavior makes it harder for marketers to respond effectively. As research on the topic of COVID-19 is starting to appear in the literature, there is not enough work in the area of consumer purchase behavior. In this paper, we utilize three real-time datasets to understand customer dynamics from March 2020 to December 2020 during the pandemic. Combining these data sources allows us to enhance our understanding of the general purchasing behavior at city level during the pandemic. We identify product categories that were the primary drivers of a sharp increase (decrease) in spending and the extent to which this increase (decrease) was maintained over time. We also shed light on stressors such as the number of COVID-19 cases and death by city and their impact on time spent at home and retail stores. By doing so, we contribute to the literature on panic buying which is still not well understood in the literature (Barnes et al. 2020). © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Souvenirs: A Systematic Literature Review (1981-2020) and Research Agenda

With the great economic significance of the souvenir business, academic interest in the souvenir field is increasing. The purposes of this study are to examine the holistic development of souvenirs research from 1981 to 2020, identify research themes and gaps, and suggest future research directions. With the tool of VOSViewer software, bibliometric analysis and systematic quantitative literature review were conducted. The research identifies five existing themes: (1) the souvenir object itself;(2) economic significance and socio-cultural impact;(3) souvenir business and ecology;(4) souvenir shopping behavior;and (5) souvenir shopping satisfaction and its consequences. This thematic map contributes to understanding the essence of souvenirs and their relationship with other tourism system elements;it reveals the possibility of exploring tourism phenomena and addressing the challenges through the souvenir field perspective. It has practical implications for the stakeholders to address issues and struggles for development in the context of the COVID-19 pandemic.

Online Consumer Shopping Behavior with Special references to COVID-19 pandemic in Pune city

The Covid-19 Pandemic and lockdown has brought about various changes in the shopping behavior of the consumers. The risk, perceptions and precautions related to Covid-19 pandemic influenced the Online Consumer Shopping Behavior. A sudden growth and numerous opportunities are being created in the field of online marketing. In the current paper, the researchers tried to find out how customers responded to online shopping during the pandemic and lockdown times. The study involved 140 respondents from different areas of Pune city. The data was collected using an online survey method. The data collected was analyzed using tests like T-Test and ANOVA. The current research will give a broad guideline to the online sellers to devise strategies for selling of their products and services online. The after effects of the pandemic may be carried ahead leading to a new normal, where sellers could make the best of this opportunity of changed consumer behavior towards online shopping. © The Electrochemical Society

A Study on Consumer Preference over the Retail Format during and Post Covid Pandemic and Adoption of Digital Technologies to Meet Shopper's Expectations

This The COVID-19 lockdown had mandated to redesign operations, trigger innovations and embrace contemporary technologies to sustain in retail business. Significant changes in consumption pattern, types of products opted, and place of purchase were observed. This research work studied the shopping behavior of millennial retail customers during the period of lockdown and after relaxations with respect to place of purchase of essential items. Understanding the Millinials preference over the various retail formats including small shops, Modern trade E commerce sites during and post lockdown is the major objective of this research. The researcher has collected samples from Two hundred and fifty respondents residing in various parts of Tamil Nadu representing Metros, Urban, Semi Urban and Rural. Areas including Chennai, Coimbatore, Vellore, Salem, Madurai, Trichy, Pollachi, Rajapalayam, Bhavani, Kumbakonam, Siruvallur, Poolavadi, Pollavadu, Vellodu and Kattukottai has been identified using the method of convenient sampling for collecting data from the Millinials. Chi-Square and descriptive statistics were conducted as a apart of data analysis. The results implies that Place of Residence and level of Annual Income affects the choice of retailer of millennial customers. Increase in store traffic was observed in modern trade for Groceries (20%), FMCG (24%) and Packaged Food Products (14%) after lockdown restrictions were relaxed. The researcher has also analyzed customer expectations while shopping in online and offline stores through which the authors listed relevant digital technologies for enhancing the shopping experience electronic document is a 'live' template and already defines the components of your paper [title, text, heads, etc.] in its style sheet. © 2022 IEEE.